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Why Bluesky stands out and what you need to know - adtechsolutions

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Why Bluesky stands out and what you need to know


Bluesky, the self-proclaimed “billionaire resistant” microblogging platform, is stealing the limelight with over 13 million users already on board.

Touted as a fresh alternative to Elon Musk’s X, the platform is quickly gaining traction — adding about a million new members a day since the last presidential election and Musk’s controversial leadership. It even topped the Apple App Store charts.

Bluesky promises to be unique, deviating from established social media standards by avoiding control by any single company. As the platform says, it’s meant to embody the spirit of the early Internet — a network built by its users and for its users.

Who is behind Bluesky?

Bluesky has an interesting history. It started as an internal project at Twitter in 2019 under Jack Dorsey. After leaving Twitter in 2021, Dorsey focused on building Bluesky into a decentralized, open-source alternative to today’s social media giants. The platform officially launched in 2022, but Dorsey stepped down earlier this year, deleting his account and even encouraging users to stick with X.

Since Dorsey’s departure, leadership has been handed over to CEO Jay Graber, a software engineer with a strong background in decentralized technology and privacy-focused cryptocurrency projects. She is joined by a team that includes Jeremie Miller, inventor of the Jabber/XMPP protocol, and Mike Masnick, founder of TechDirt.

What makes Bluesky different?

Bluesky’s community guidelines revolve around empowering users, fostering a welcoming environment, and evolving through feedback. While these principles seem great on paper, their application is still a work in progress. The platform bans harmful content such as hate speech, harassment and fraud, but critics have pointed to some loopholes, such as the lack of explicit protections against misgendering and name-calling.

Unlike traditional platforms, Bluesky’s approach to moderation is decentralized. Users can curate their own experience by subscribing to a variety of resources and moderation styles. The platform relies on a combination of automatic filtering, manual actions by server administrators, and community flagging to keep potentially objectionable content under control.

Privacy and advertising on Bluesky

Bluesky takes a strong stance on user privacy. While it collects basic personal information such as dates of birth and email addresses, the platform has pledged not to use this data for training generative AI systems. It also eschews traditional advertising models that rely on user data for hyper-targeted ads – a refreshing departure from industry norms.

However, Bluesky continues to share data with third parties for administrative and marketing purposes. It also requires users to be over 13 to sign up, with stricter settings for minors. However, the platform does not support ID verification, which raises some concerns.

The future of Bluesky

Bluesky is carving out a space in the social media landscape thanks to its rapid growth and commitment to decentralization. Its innovative moderation model and user-centric approach stand in stark contrast to the centralized governance seen on platforms like X. It’s unclear whether it will be able to keep pace and address concerns about harmful content.

For now, Bluesky offers a new vision of what social networking could be—something built with its users in mind, not corporate interests.

See also: Meta, TikTok is facing a half-billion dollar lawsuit in Brazil over the protection of minors

Are you interested in how leading global brands can discuss similar topics in person? Learn more about Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.

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