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Wix Teams Up with YouTube to Expand Social Shopping Experience


Wix merchants can now sell products directly through YouTube Shopping to reach a wider audience

Wix.com Ltd., a leading global SaaS website building platform, has announced an integration with YouTube Shopping that allows merchants to sell their products directly through the platform, further expanding their social shopping capabilities. Building on Wix’s existing collaboration with Google Shopping, this integration allows merchants to seamlessly display their products in store format directly on their YouTube profiles.

Marketers can tag products in YouTube videos, live streams and short films, increasing product visibility and engagement. Products are listed directly on the YouTube store tab, giving viewers easy access to purchase. Marketers can monitor the performance of these tagged products using YouTube’s analytics tools, giving them valuable insights into purchasing behavior and product popularity. Product details such as descriptions and images are automatically synced between Wix and YouTube, ensuring consistent and up-to-date shopping across platforms.

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“We’re always looking for new ways to help our merchants grow their businesses and connect with their customers,” said Greg Sisung, Head of Sales Channels at Wix. “Our integration with YouTube transforms social shopping for both sellers, buyers and even influencers, allowing users to reach their target audience where they already are and improving their ability to reach new and larger clientele.”

Wix merchants can manage YouTube Shopping through the Google and YouTube Sales Channels section of their Wix dashboard. Once activated, merchants can take advantage of features such as product tagging in videos and live streams, product demos, and showcasing items on the YouTube Store tab. This seamless approach provides a unified shopping experience while Wix handles the backend processes, including syncing product information, managing inventory, and facilitating payments.

Wix merchants can now use the Google app and YouTube in all countries where Shopping on YouTube is supported.

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