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Have you mapped out your content strategy for 2025 yet?
This will help. This week X released his Marketing calendar for 2025which includes an overview of all key dates and events throughout the year.
As you can see in this example, the Xa content calendar has its own interactive user interface, which allows you to tap on a specific date for more information about the relevant event/s.
You can also select regional versions of the calendar to narrow down entries, and you can drill down by event type.
X has also included a “Download Overview” option so you can get a basic list of key dates within whatever time frame you’re looking at.
It’s a handy overview of key dates that could help you create relevant, topical content throughout the year. I mean, it’s relatively basic and unfortunately doesn’t provide any insights on the relative X scale of the discussion for each event.
Twitter provided it through its own overview of events within Ad Managerbut apparently this has now been deprecated in favor of a more stripped-down approach from X, although you can also get some insight into relative conversation trends via X Data processingwhich lists engagement statistics for many major events.
However, it’s still a handy overview, which could help you see all the relevant dates and events in your region to focus your campaigns.
You can check out X’s calendar of events for 2025 herewhile for additional reference reddit posted ia calendar of similar events (downloadable)..