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Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem


This partnership strengthens advertising integrity across the entire advertising ecosystem and supports a more secure and trusted supply chain

NEW YORK, NY – GeoEdge, a global leader in security and ad quality, has been selected by Yahoo DSP to strengthen the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a more secure and reliable environment for its extensive advertising platform throughout the supply chain.

By leveraging the GeoEdge ad quality service, Yahoo DSP improves its infrastructure to ensure that ad creatives are safe and free of malware and content risks. As digital advertising faces increasing user experience and security threats, GeoEdge protection protects against malicious code, social engineering attacks, masking and sensitive advertising. Ad quality controls help Yahoo protect against high-risk and harmful creative content, including political and election ads, protecting a global audience.

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“Security and user trust are at the heart of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology enables us to proactively prevent malicious ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring our ad inventory remains secure and compliant,” said Giovanni Gardelli, vice president of ad data products, Yahoo DSP.

This partnership enables Yahoo DSPs to meet strict ad quality standards throughout the supply chain. By blocking the paths used by threat actors, Yahoo DSP provides a safer online experience for millions of users. GeoEdge also supports Yahoo Backstage brand safety features, including IAB category filtering and creative language identification for Yahoo DSP publisher partners. The collaboration not only increases the trust of advertisers, but also ensures a safe and compliant environment to maximize campaign performance.

“GeoEdge is proud to partner with Yahoo DSP to raise the standards of ad security across our vast marketplace,” said Amnon Siev, CEO of GeoEdge. “By blocking the paths that malicious campaigns take through DSPs and SSPs to reach users, we provide a seamless and secure environment that benefits publishers, advertisers and users alike.”

With a robust user experience and security protection, Yahoo DSP reinforces its commitment to providing high-quality advertising experiences to global consumers. Together, Yahoo DSP and GeoEdge ensure the integrity of advertising throughout the supply chain, preventing threat actors from penetrating the digital advertising ecosystem and maintaining a reliable online experience for all users.

About Yahoo
Yahoo serves as a trusted guide for hundreds of millions of people around the world, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and drive results. To learn more about Yahoo, visit yahooinc.com.

About GeoEdge
GeoEdge is at the forefront of solving programmatic ad quality challenges, bridging the digital world with a secure and engaging advertising environment. GeoEdge’s ad quality and security technology enables publishers, apps and platforms to prevent harmful, low-quality and inappropriate ads across CTV, mobile and the web. With real-time protection, GeoEdge ensures that ad inventory remains clean and compliant, giving you complete control over your advertising. Learn more at: www.geoedge.com



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