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YouTube, together with its parent company Google, announced a A donation of 15 million dollars to aid the LA wildfires efforts, while also detailing plans to allow creators to use its facilities as replacements for lost studios and equipment.
According to YouTube:
“Los Angeles is the heart of entertainment and storytelling and has an impact on culture around the world. It’s also where many YouTube creators, artists, partners and our employees call home. Like many others, we are heartbroken by the devastation of the wildfires and want to do our part to support the community as it rebuilds.”
In partnership with Google.org, YouTube pledged $15 million in funding to help several groups, including Emergency Network Los Angeles, the American Red Cross, the Center for Disaster Philanthropy and the Nonprofit News Institute.
“Once it is safe to reopen our LA offices, we also plan to offer YouTube production capacity to affected creators and artists as they begin to recover and rebuild their businesses. In the coming months, we will also be hosting a number of events to bring the YouTube creative community together – creating a space to connect and share resources.”
The promise could provide a big boost to creators in the region, who should also be affected TikTok from next week. The combined loss of resources and outlets will greatly threaten the creative economy, and that’s before you factor in the loss of homes and personal belongings that will cause widespread effects.
As such, YouTube could play a big role in helping LA creatives get back on their feet.
Snapchat has too he pledged 5 million dollars in donations sources for the LA fires, with other platforms likely to follow suit. And given the impact LA has had on the wider industry, it makes sense for all social apps to return where they can.
Let’s hope YouTube’s donation is another small step in what will be a long road to recovery for many.
