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2025 SEO Trends: Top Predictions from 23 Industry Experts



Caitlin Hathaway — Audience Development at MVF

Prediction:

I predict that 2025 will be the year that brands focus on diversifying content strategies to reduce dependence on Google and protect against algorithm instability.

Why it matters:

Last year showed how risky it is to rely on Google for traffic, as algorithm updates can destroy a brand’s bottom line. In 2025, brands must diversify their strategies to reduce this dependency and build resilience.

I believe the traditional SEO role will gradually fade into a broader “organic growth” role focused on growing multiple organic channels. Platforms such as YouTube, TikTok, LinkedIn, newsletters and podcasts will offer opportunities to engage new audiences, increase content value and create stronger, more engaged communities.

How to implement:

  • Learn new platforms: Explore algorithms and content styles on platforms you haven’t worked with before.
  • Strategically repurpose content: Extend the reach of existing content by adapting it to different platforms.
  • Test and improve: Use insights from new platforms to engage audiences and build stronger connections.

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