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Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Caitlin Hathaway — Audience Development at MVF
Prediction:
I predict that 2025 will be the year that brands focus on diversifying content strategies to reduce dependence on Google and protect against algorithm instability.
Why it matters:
Last year showed how risky it is to rely on Google for traffic, as algorithm updates can destroy a brand’s bottom line. In 2025, brands must diversify their strategies to reduce this dependency and build resilience.
I believe the traditional SEO role will gradually fade into a broader “organic growth” role focused on growing multiple organic channels. Platforms such as YouTube, TikTok, LinkedIn, newsletters and podcasts will offer opportunities to engage new audiences, increase content value and create stronger, more engaged communities.
How to implement:
More than Caitlin Hathaway