A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street

Out-of-House ads

In recent years, luxury car and fashion brands such as Aston Martin, Fendi and Bulgari have licensed their brand in the complexes of the apartment and resort. They will reduce these sales and their own marketing (eg “Aston Martin’s residence” in Miami and “Residence Armani Beach” in Dubai).

But Fiat moves it to the next level with a new branded housing complex in Fort Lee in New Jersey, News The Wall Street Journal.

It will be a housing complex of 309 units called the house Fiat.

Fiat was forced to be creative with his, well, creative, after her parent company Stellantis ceased to actively promote the brand in the US in 2019, says Aamir Ahmed, head of North America.

Fiat has several serious luxury cars, including Maserati and Alfa Romeo, but Fiat House is a home brand that takes up a more marketing approach for pedestrians. Literally.

“Millions of commuting see the name Fiat on the complex every time George Washington crosses the bridge” from Manhattan to New Jersey, the magazine writes. The inhabitants can also rent a new electric sedan at the kilometer.

Illegal ads?

The new FCC Brendan Carr chair is start of investigation to the NPR and PBS to determine whether the sponsorship of subscribed transmitters publicly funded on the basis of the Federal Act, subscribers broadcast The New York Times news.

License FCC NPR and PBS as non -commercial educational broadcasting station (NCE). Under the Communications Act, NCE is not entitled to advertise on behalf of profitable companies.

However, NCE can perform subscription sponsorship in which the broadcast operators can mention the sponsors by name, but must not support any of their products or services or distribute calls to action on their behalf.

Carr writes that it concerns the sponsorship of the subscription of the NPR and PBS “to” cross the boundary to the forbidden commercial ads “.

In response to Carr, NPR and PBS, they claim to adhere to subscription standards.

Republicans have He pushed for a long PBS and especially the NPR over the alleged anti-critician bias. Last year President Trump fired np As a “liberal misinformation machine” after one of its editors accused the network of liberal bias.

And in 2023 Trump Elon Musk NPR As government media on its social platform X.

At that time the NPR He claimed to receive only 1% of his annual budget from the federal government. Thus, the attack on subscription can be a more effective way to insert the net.

Divide 50 ways

Google shows the main advantages of its AI marketing products in 50 different Super Bowl ads this year, one for each state.

For Super Bowl advertisers, it is common to emphasize several small businesses that benefit from the product or service. What Google is doing is the promotion of small businesses (which use generative creative Google solutions) in the status of the viewer, Advertising news.

Rather than a small electronic trader in Arizona, or anything else, people will see a small biz from their own state.

It does not develop pioneering, but Killer for generative AI creative is now small local companies with accounts for search and social business, but which are packed from streaming television. Can now start a company whip together viable CTV advertising Without paying for production. This makes media streaming a viable option, as the platforms have also reduced their minimum for CTV campaigns.

The default advertising platform for millions of small US companies is an important part of the Google and Meta department from the rest of the advertising platform. And Google wants this dynamics for CTV while Powerhouse like nbcuniversal counts only a few thousand total advertisers.

But wait! Is there more

Federal judge denies a Google design to release Her antitrust test of advertising technology and will make a decision at the probable date of court proceedings in June or July “early”, probably next week. [post] (H/T Vidudiscine)

Traders are preparing for the fragmented landscape search for advertising where dollars will be divided into multiple platforms. [Digiday]

Cheq acquires deduce and expands the Go-to-Market Security Platform with the identity chart. [release]

What advertisers need to know about the upcoming Netflix slate. [Adweek]

You are hired

Jill Kelly joined Stagwell to lead as CEO. [Ad Age]

Limelight names Russell Pegrum as a director of global sales. [release]