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AdImpact Bolsters Sales Leadership Team With New Hires


Seasoned sales leaders to grow revenue and expand partnerships

ALEXANDRIA, Va. – AdImpact, a leading advertising intelligence company, announced today that it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Policy.

“As we look to expand our industry-wide platform, Doug will facilitate stronger partnerships with TV advertising industry leaders and influence further enhancements to our data offering.”

Joining AdImpact with deep sales experience in the advertising and marketing industry, Herber will be responsible for shaping the company’s strategic partnership plan and driving revenue for its industry-wide ad intelligence, for which it recently launched a new SaaS based news platform for TV advertising. Prior to AdImpact, Herber held leadership positions at Vivvix and Kantar and previously worked for Nielsen Media Research.

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“As we look to expand our industry-wide platform, Doug will facilitate stronger partnerships with TV advertising industry leaders and influence further enhancements to our data offerings,” said Don Norton, CEO of AdImpact. “This hire reinforces our commitment to ensuring our clients remain at the forefront of the rapidly evolving television industry.”

Peltzer will be responsible for expanding partnerships and product innovation for AdImpact’s political business. Prior to AdImpact, he managed FLX Connected Television and Streaming Video sales for Fox Ad Solutions and also held senior sales roles at Fox Corporation, FOX Television, Viacom and Paramount.

“Political advertising has reached record levels this election season, with spending levels expected to exceed $10.7 billion,” said John Link, vice president of sales at AdImpact. “The addition of Bruce to our team will set us up for success in the 2024 domestic election cycle and beyond.”

To support this leadership team, AdImpact also brought in Kyle Henke as Senior Account Executive, Data Solutions. After joining AdImpact from RobotLAB, where he was a sales manager, Henke also held sales roles at TEGNA, WFAA and Ricoh America.

To learn more about AdImpact, visit www.adimpact.com.

About AdImpact

AdImpact is a leading advertising intelligence company. We specialize in tracking and analyzing advertising data across multiple media channels, including traditional, digital and emerging platforms. Our real-time monitoring captures more than one billion TV ads every day. We maintain the largest ad catalog in the industry with over 1.6 million unique creatives. Our coverage covers all 210 designated market areas (DMAs), over 41,000 zip codes and over 20 million IP addresses. We currently collect data and analytics for over 88,000 brands and advertisers. Our reliable real-time data and analytics enable users to track competitor ad exposure, spend, messaging and creative, facilitating quick and informed decision-making. To learn more about AdImpact’s capabilities, visit www.adimpact.com and request a demo.



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