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Plus: Did Openii wrong with Sora?
Highlight From today’s newsletter:
◾ Adobe reaches $ 17+ in repeating income-key lessons for e-commerce based on subscription
◾ Purpose aimed at brands like Tony Chocolonely show that authentic missions run growth
◾ Ensuring exclusive approach to performance analysis on Friday in phosfa and 2024.
Selection of editors
Adobe’s impressive $ 17B+ in repeating revenues shows that subscriptions are not dead – but they develop. Their results of 2024 offer key lessons for e-commerce stamps considering or currently launching subscription models.
Although predictable revenue flows remain attractive, customers are increasingly subscribed. The key to success? Adobe’s approach suggests that it is about creating integrated ecosystems, not independent subscriptions. They were able to increase the revenue from clouds of documents by 18% compared to one year, focusing on solving certain customers’ problems, not just the sale of features.
What does that mean for your business: Consider how you can connect products and services to a more comprehensive offer and ensure that your subscription truly solves customer pain, not just the addition of another monthly charging to your credit card.
Google’s decision to stop PMAX’s priority due to the purchase campaign already creates waves. The shopping CPC doubled Yoy, reflecting the growing shift of advertisers in buying better control and strategy. Since the consumption of shopping will be further increased, CPCs could break even more.
Read the insights of Josha Duggan HERE 👉
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Applevin, a major player in Monnetization Mobile App, recently faced a downtime when he was excluded from the S&P 500 Index, despite the extraordinary raids of a 900% section of this year. This decision caused a sharp drop of 14.7% of its shares, which marked its worst trading day in two years. Analysts believe that Applevin’s volatility and preference of the Stability Committee may have influenced the exclusion. While some see this as an opportunity to buy because of the strong growth of Applevin in advertising mobile games, it is concerned with the lag about evaluation and sale of stock. |
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The purpose of the brand dead or develops? While some companies are leaving it, others like Tony Chocolonely and which shit progresses authentically integrating the purpose with quality products. Consumers favor original missions due to superficial alignment. The trend suggests that purposeful brands will continue to be given in importance, causing traditional market leaders. |
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Historically, Goliaths managed to online because they could implement the company’s platforms to launch an exceptional user experience. As platforms like Shopify appeared, Davids caught: I can get up quickly and run. Smaller brands can be done well online. They approached and used thousands of suppliers’ efforts, which means that the pace of development has increased with a work -act. |
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In the winner’s market, traditional stamping books are inadequate. Success requires the brands to set new benchmarks and adopt a brave, original strategy. Increased improvements and adherence to the best practices risk irrelevance. Brands must innovate outside the established standards to effectively attract consumer attention, loyalty and market share. |
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Wondering how other brands did this black Friday? The FOSPA’s latest report goes into key performance channels, strategies of a prominent and industrial comparison for this top season. Perfect for digital merchants and leaders of the E -trade, it is full of effective insights for the contextualization of the 2024 results and the sharpening of its strategy for 2025. Log in to get a priority approach 👉️ |
🎙 Cereal marketing
Openai Sora launch is criticized as the main miscarry step 2024, emphasizing problems with AI-raised memes, text technology in video and privacy technology. Failure in the amount emphasizes challenges in the development of AI products and the importance of solving the problems with regulatory and privacy in the technological industry.
