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Anura Solutions LLC (Anura.io), The leader in the detection of advertising fraud sets a new standard in the industry with the start of pioneering accuracy. This industry first offers an exceptional level of accuracy of 99.999% when identifying visitors as fraudulent by means of the integration of the Anura script and ensures that only invalid traffic is marked and not real, real visitors. Simply put, when Anura says it’s bad, it’s bad!
Our accuracy guarantee is a promise to remove false positives and provide the level of accuracy that is unrivaled.
Why guarantees on accuracy of affairs for clients
In the industry where advertising fraud costs billions of dollars every year, which incorrectly identifies real visitors as fraudulent – known as a fake– can be expensive. By eliminating the risk of false positives, Anura gives clients the certainty that their web assets are protected without threatening income or user experience. This warranty, supported by unbeatable accuracy, allows businesses to confidently fight advertising fraud while protecting valuable opportunities and maximizing digital performance.
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The impact of false positives
If real customers are mistakenly marked as fraudulent, the consequences may be far -reaching. Here’s what society really loses when they face false positives:
- Immediate loss of income: False positives lead to blocking real customers, resulting in direct loss of sales and missed opportunities for recommendations and organic growth.
- Ineffective marketing and increased costs: The beveled data from fake positives can lead to misleading marketing decisions, higher customer acquisition costs, and missed the re -targeting possibilities, all of which are wasting valuable resources.
- Long -term brand damage and operation: False positives harm the brand reputation, erode customers’ confidence and result in unnecessary operating costs, which further complicates the overall detection process of fraud.
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Rich KahnCEO and co -founder Anura, states:
“The actual cost of fraud with advertising is not just fraud itself – they are lost opportunities from blocking real traffic. That is why we are so confident in our technology. We do not protect your campaigns from fraud – we ensure that a single real visitor is not turned away. Our accuracy guarantee is a promise to remove false positives and provide the level of accuracy that no one else in this industry can coincide. ”
Commitment to the transparency and success of the client
Anura Accuracy It’s not just a promise – it’s a commitment to the client’s success. If the client can provide verifiable data that shows that the accuracy of the solution has not reached, Anura takes immediate steps to solve the problem. The company’s reserved team thoroughly examines this claim, verifies the findings and introduces corrective measures to ensure that this does not happen again.
In a rare case, the entitlement is verified, Anura issues a service credit for the affected month. This level of liability underscores the determination of Anury to provide services and the results of the highest quality to its clients.