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As a startup founder or marketing manager, you’ve probably heard the mantra “distribution is everything.” But what does that mean really so, how to put it into practice?
As the customer journey becomes increasingly complex in 2025, organizations need a best-in-class martech suite to deliver a seamless, data-driven experience across multiple channels. A critical component of this set is content management system (CMS)which must respond to the key…
The strength of digital advertising has always been knowing what the audience is looking for and what sites they visit online. But what if your audience is no longer looking at search results? What if they are looking for referrals…
Axiomfoundation for connected data and technology for the world’s leading brands and agencies, announced the appointment of Tom Zawacki as its new Chief Growth Officer (CGO). Reporting to Global CEO Jarrod Martin, Zawacki will drive Acxiom’s growth by opening new…
When your prospects come to a sales call with little or no research, they expect one thing from your marketing team: trust. The key to building that trust is how your marketing copy solves their problems, presents solutions and offers…
Now you can directly link campaign performance to user behavior, bridging the critical gap between ad spend and engagement metrics. The new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic is interacting with…
In a world where marketers manage a plethora of martech daily, it’s natural to feel technology is overwhelming you. Many marketing teams are now feeling overburdened by the ever-expanding and sophisticated field of marketing technology, or Martech. To provide seamless…
We’ve turned our standard nurturing email flow into an AI-driven conversion drive. Here’s what we did, what worked (and what didn’t), and what we learned along the way.
The TikTok clock is ticking, and a growing chorus of lawmakers is pushing President Joe Biden to stop a potential ban. The popular social media app, which has 170 million US users, is on the verge of shutting down in…
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. At first I felt completely overwhelmed – until…
