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A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. At first I felt completely overwhelmed – until…
Podcasts have quickly proven to be a formidable medium for reaching highly engaged audiences. As brands are constantly looking for innovative ways to connect with consumers, podcast advertising stands out for its unique ability to foster meaningful connections. High engagement…
Vaša WordPress tema sažima vaš brend i pomaže u pružanju dobrog korisničkog iskustva. Ali ljudi često zaborave na optimizacija za tražilice aspekt toga. WordPress tema koja nije prilagođena SEO-u (ili još gore, napuhana je i spora) može biti prava prepreka…
I’ve realized that to truly connect with customers, it’s critical to be everywhere they are — whether it’s social media, email, websites, or even traditional media like TV and radio. This is where a solid media mix comes into play.…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
Eye Tracking Solutions: The Market Landscape Per Insight platforms Eye tracking Behavior monitoring Behavioral analytics User Experience (UX) Research. Customer research Advertising/Campaign Performance Advertising testing Advertising monitoring Advertising experiments Neuromarketing Wearable items Eye tracking solutions in market research offer a…
Google has cracked down on its own web scrapers that harvest data from search results, causing global outages for many popular ranking tools such as SEMRush that depend on providing fresh data from search results pages. What happens if Google’s…
With TikTok’s fate in the US between the Supreme Court and President-elect Donald Trump, competitors are moving in to try to capture its ad dollars. Snapchat, for example, is not holding back. According to two images shared with Digiday, in…
Usage among PR professionals has nearly tripled since March 2023 Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it improves the quality of their work…
As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief commercial officer to expand its commerce and partnership business. Jules Shumaker, Discord’s new CBO, comes to the company with more than two decades of…
