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Eye Tracking Solutions: Market Landscape


Eye tracking solutions

Eye Tracking Solutions: The Market Landscape

Per Insight platforms

  • Eye tracking
  • Behavior monitoring
  • Behavioral analytics
  • User Experience (UX) Research.
  • Customer research
  • Advertising/Campaign Performance
  • Advertising testing
  • Advertising monitoring
  • Advertising experiments
  • Neuromarketing
  • Wearable items

Eye tracking solutions in market research offer a way to analyze the visual behavior and attention patterns of research participants. It’s about capturing precise data about where and for how long a person directs their gaze to gain insight into consumer decision-making processes, the visual hierarchy and effectiveness of product concepts, packaging, websites, apps and countless other things.

This technology can be used to optimize product placement, advertising and store layouts – among other things – by identifying elements that naturally attract customers’ attention. As a natural extension of behavioral analysis, eye tracking provides an unobtrusive and objective means to refine marketing strategies and increase consumer engagement.

Jump to graphic: Market landscape of eye tracking solutions.

No order is implied, and this is a snapshot in time. We will try to update the landscape as changes occur. Landscape also does not consider AI-powered/predictive eye tracking solutions.

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