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Per Insight platforms
Eye tracking solutions in market research offer a way to analyze the visual behavior and attention patterns of research participants. It’s about capturing precise data about where and for how long a person directs their gaze to gain insight into consumer decision-making processes, the visual hierarchy and effectiveness of product concepts, packaging, websites, apps and countless other things.
This technology can be used to optimize product placement, advertising and store layouts – among other things – by identifying elements that naturally attract customers’ attention. As a natural extension of behavioral analysis, eye tracking provides an unobtrusive and objective means to refine marketing strategies and increase consumer engagement.
Jump to graphic: Market landscape of eye tracking solutions.
No order is implied, and this is a snapshot in time. We will try to update the landscape as changes occur. Landscape also does not consider AI-powered/predictive eye tracking solutions.
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If you want to learn more about eye tracking or are looking for more solutions and platforms, check out these articles: