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Keywords, SEO, blogging — the list of tactics that marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketing trends are something to watch out for.
For the digital media industry, 2024 was characterized by continued disruption and challenges, balanced by new opportunities for resilience and growth. For many digital publishers and media brands, much of the past year has been spent upgrading core infrastructure and…
As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into useful insights, its effectiveness depends on well-planned and well-managed datasets. Bad data…
Today, AI is used in CTV for various machine learning applications. However, in the future, AI will lead to an unprecedented level of personalization. In this CES 2025 interview, LG Ad Solutions CTO Dave Rudnick talks about the division’s new…
Start.io experiences 9.8% higher fill rate and 12% higher daily revenue thanks to partnership with alternative ID platform Intent IQ start.io, leading mobile-driven SSP announced its partnership with Intent IQ, a leader in identity solutions, to expand its audience targeting…
I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends emerge with every flip of the calendar page.
In my previous article for MarTech, I offered advice to aspiring marketers modify your scoring strategy for 2025. In that article, I identified five best practices for providing an impactful and responsive lead scoring model. Let’s quickly review them before…
Trade Desk intends to acquire advertising data firm Sincera, only its second acquisition since it launched in 2009 — a rare move for a company that typically builds, not buys. Financial terms were not disclosed, but after the deal closes,…
TTD does a little M&A. On Wednesday, The Trade Desk announced its plan to buy Candida startup that collects and delivers metadata and media telemetry data to ad tech companies. TTD declined to share the price of the deal. This…
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.
