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AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insights]
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How an Entertainment Strategy Helps You Cut Through the White Noise
This week’s handyman is always up for a party, and he’s got the receipts to prove it.
9 Pros Share the Best Marketing Campaigns of 2024
It’s time to plan our 2025 marketing campaigns, and we could all use a little inspiration. So, I asked a cadre of experienced marketers to share their favorite ads and campaigns from 2024. Now, I love a good rundown of…
Email content for B2B decision-makers: Best of the MarTechBot
The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools,…
AI in Recruiting: What to Expect in the Next 5 Years
AI it changes every industry it touches, and employment is no exception. While the hiring process is based on human discretion and somewhat biased decision-making, there are still manual tasks that can be automated to save time and make hiring…
What you need to know
Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with…
What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning.
Avoid Martech burnout in 2025
The rise of marketing technology (Martech) has revolutionized the way businesses manage campaigns, automate repetitive tasks and optimize customer journeys. From streamlining processes to improving data-driven decision making, Martech solutions are now an integral part of modern marketing strategies. However,…
Cloud-First Approach: Why Application Management Services are Essential for Scalability
As businesses begin to adopt digital models, the transition to a cloud-first approach becomes critical to achieving business agility and scalability. Application Management Services (AMS) play a central role in this transformation. These services ensure that applications are aligned with…
