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Agencies are not platforms – and never will be. Let’s not kid ourselves. At best, they embarked on platform cosplay; a pinch of data here, a bit of recurring revenue there. But the idea that they’re about to shed their…
Why do we read books like Traction, Scaling Up and E-Myth and still struggle with implementing systems, defining processes and training people in our agency? These are incredibly comprehensive methodologies. And yet, digital agencies still suffer from holidays or famine…
Enjoy this weekly comic from AdExchanger.com highlighting the digital advertising ecosystem… Contribution Comic book: Naughty appeared first on AdExchanger. Source link
Meta is very keen to make AI a more prominent part of the social media experience, whether you like it or notAnd in that vein, Instagram boss Adam Mosseri today gave an insight into some upcoming video AI elements coming…
I was asked for my views on the impact of the UK’s long-awaited budget – the first since the new Labor government. This is an important fiscal event in the UK as it sets the tax, spending and borrowing regime…
Want to stop scrolling and engage your audience with video ads? Interested in the key elements that make a video ad irresistible? In this article, we’ll explore how to create compelling video ads that convert. Why video ad strategy is…
Are you tired of creating social media content that fails? Want to know how artificial intelligence can help you optimize your posts for maximum impact? In this article, you’ll discover a data-driven AI approach to creating social content that resonates…
FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential…
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
This chapter examines government restrictions and social hostilities in the world’s 25 most populous countries. Looking separately at these populous countries—home to about three-quarters of the world’s population—allows us to see how government restrictions and social hostilities affect a large…
