FreeCast Unveils Zer0Gap, Offering 100% Ad Fill with Next Generation Programmatic Platform

FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential of content and delivering some of the most targeted and therefore valuable advertising in the industry. FreeCast’s Zer0Gap programming platform, which is currently in a pilot program for quality testing, will officially launch on January 20.

As a streaming aggregator, FreeCast has a unique bird’s-eye view of consumer media behavior, and this proprietary first-party audience data powers a hyper-targeted advertising approach. Using data-driven insights, FreeCast is able to target ads at the household level, moving from impression-based advertising to a system that connects businesses with potential customers, with higher engagement and conversion rates. FreeCast’s investors include several major national advertisers, giving the company prime access to the millions of dollars in ad spending that is shifting from traditional television to streaming.

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For programmers, FreeCast’s advertising technology can immediately increase revenue generated by ad-supported content. The company’s data and precise targeting enable higher ad rates, while its relationships with advertisers and ad platforms enable 100% ad fill rates. This not only maximizes the revenue potential of the content, while the viewer benefits from more relevant ads and without the gaps or “dead air” common on other streaming platforms.

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FreeCast CEO William Mobley explained the evolution from traditional advertising: “In the past, advertising was a numbers game and television was king, as spots on national networks or cable channels guaranteed millions of eyeballs on the ad. But what we’re launching now is a paradigm shift, it’s no longer about impressions and putting big numbers in a funnel. We enable advertisers to precisely target households and truly reach their ideal customers, not some demographic segment or audience. That’s tremendous value for the advertiser and a better experience for the audience we serve.”