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If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.
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In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not…
2024 was a year to remember.
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians, mobile pet groomers, and the like – face unique challenges…
Aman Sareen, CEO of Aarki, talks about the future of martech and precision goal-based marketing in this martech interview: ________ Hi Aman, tell us about yourself and more about the Aarki platform? Thank you for having me! I am Aman…
Everyone can set goals. But stick to them and actually achieve them? Well, that’s a whole different ball game. Between procrastination, shifting priorities, changes in your organization, or maybe even thinking on vacation, there are a million things that stand…
Problem solving is an essential skill in the continuous development of the HR cycle. HR professionals must be prepared to respond quickly and effectively to a variety of situations, including financial crises, public relations challenges, medical emergencies, and rapid transitions…
The motion to intervene was filed in WP Engine’s lawsuit against Automattic and Matt Mullenweg, which lists fifteen claims and seeks monetary awards along with changes to WordPress.org’s governance structure. A motion to intervene is a legal request by a…
Starting today, January 15th, Walmart is doubling down on its push for meta with the launch of Zepeto’s first-ever e-commerce for physical goods. Zepeto is a digital avatar creation platform that allows its user base — which is overwhelmingly female…
