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Adapting a brand’s strategy for Generative Engine Optimization (GEO) isn’t just about keeping pace with AI-driven changes—it’s about reshaping the way brands connect with their audiences. In this era of digital evolution and generative search, GEO enables brands to meet…
The copyright infringement lawsuit between The New York Times and OpenAI kicked off with a hearing in federal court on Tuesday. The judge heard arguments from both sides in the appeal filed by OpenAI and its financial backer Microsoft. The…
Eight or so years ago, when Brent Jarvis joined US Wellness Meats, the beef company that operates direct-to-market Grassland Beef, the brand made a commitment to expand its reach by advertising in new channels. However, it remained a small team…
The likelihood of a future without TikTok is becoming more real as the deadline for sale or ban in the US is just days away. While the future of Tiktok hangs in the balance, brands that have ridden the wave…
For many brands, performance marketing can become a crutch, he warns Manu Orssaud, CMO of language app Duolingoon this week’s episode of AdExchanger Talks. Direct response is easy to measure, which makes it very attractive. But the more advertisers invest…
Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, Philippines and Thailand through Magnite Magnetthe largest independent sell-side advertising company, announced that it has strengthened its partnership with Samsung Ads to power programmatic ads on Samsung TV Plus…
Frankly, it’s hard to see what X is trying to accomplish by sharing vague, uncontextualized performance numbers, many of which are tracked per second, other than trying to fool people with ridiculously high surface-level numbers. X quickly established a record…
Google has officially closed its Web Vitals Chrome extension with the release of Chrome 132. All of its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring basic web vitals. While nearly…
With just a few days before TikTok is banned in the USAmerican TikTok users are now looking for alternatives, and other Chinese-owned apps are now gaining popularity as potential new destinations for avid TikTok users. The latest application in the…
Could Snapchat now emerge as the most respected of the major social media apps? The ephemeral messaging app, which rose to fame thanks to its controversial content and subsequent popularity among teenage users, has been steadily building its business over…
