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New forms of media that attract massive attention from consumers but rather hesitant interest from marketers represent a huge opportunity for those willing to brave uncharted waters. This channel is playing right now. At CES, Digitas Chief Innovation Officer Morgan…
Advertisers may still be standing by TikTok for now, but its bosses are eyeing the door as the app’s future in the US becomes increasingly uncertain. Since the beginning of the year, two senior representatives of the advertising team have…
A new report shows the most in-demand jobs as artificial intelligence and automation transform industries around the world. The future of work of the World Economic Forum (WEF). report (PDF link) lists the jobs that are expected to grow the…
As with the turn of every year, 2025 will bring a number of challenges that marketers will have to deal with, as well as a number of opportunities that they can try to take advantage of. Tom PepperLinkedIn’s senior director…
A new report from the Reuters Institute examines the impact of artificial intelligence reviews and Google Discover that have changed the way people access information. In addition, the report finds that publishers are relying more on video and social platforms…
At the end of December, just before the holidays, Google has announced a policy change which caused both cheers and jeers. As of February 16th, Google said it will no longer ban fingerprints for companies that use its advertising products.…
Treasure data introduced its CDP Trade-Up program to help companies transition from their current Customer Data Platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to reduce the cost of moving to…
No one is acting like TikTok is actually going to be phased out of American smartphones. Plus, Venu Sports got benched – for good. Contribution Tick Tock, TikTok; Out of play appeared first on AdExchanger. Source link
Meta sparked the first major social media controversy of 2025 last week, when it announced that it would be getting rid of fact-checking, and loosening its rules around what people can say in its apps. Which many view as an…
