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SAP will release a new loyalty management solution aimed at CPG retailers and brands in the second half of 2025. It has also entered the agent space on behalf of retail, with an AI shopping assistant agent built to integrate…
“As is our philosophy, we hire slowly to ensure we get the key staff right, and I could not be more confident in this new hire and partnership. Phil’s extensive experience and proven leadership in the data and advertising space…
The latest CMO survey results have been released, offering new insight into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI in the changing marketing landscape. Since…
Consumers have embraced SMS marketing like never before, with 86% opting in and expectations for instant, personalized communications soaring. EZ SMS, the leading text marketing platform for businesses of all sizes, has released 2025 Consumer Texting Behavior Report . Now…
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Expansion and growth in new international markets is a challenge for many companies around the world. Often, significant effort and resources are devoted to international strategies, whether through PPC campaigns, social media or SEO. But are we analyzing the results…
As part of Utiq’s collaborative business model and industrial approach its goal is to achieve the ubiquitous availability of its Authentic Audiences UtiqEurope’s first-party, fully-approved, privacy-compliant, telco-based adtech company today confirms that it has achieved scaled supply-side integration with many…
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure…
The European Commission did not agree remarks by Meta CEO Mark Zuckerberg‘s recently dismissed his assessment of EU data laws, calling them “censorship”. The commission quickly clarified its position, stressing that its Digital Services Act (DSA) does not require platforms…
After spending most of 2024 recovering from a period of decline, esports industry executives are stepping on the gas in anticipation of a growth year in 2025. In 2023, advertisers and investors jumped ship from competitive gaming, which leads to…
