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Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t…
Yahoo has entered the ad tech curation fray, focusing on supply-side news ties in a series of partnership announcements at its Consumer Electronic Show event. It hopes it’s a position that will set it apart from rival demand-side platforms like…
Ezoican AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second largest demand-side advertising ecosystem after Google (facilitating more than 5 billion dollars in annual advertising expenditure). Demand-side platforms (DSPs) typically do…
With a potential ban on TikTok in the US looming, creators are adjusting their approach to partnership deals to avoid being left holding the bag if — or when — the platform goes down. Although the upcoming ban on TikTok…
In 2024, there were a lot of ad tech headlines Ministry of Foreign Affairs and M&A to the rise of generative AI and Google’s decision not to support third-party cookies in Chrome. But there was probably no bigger story than…
Jellypod combines human creativity with artificial intelligence media generation for a fully customizable AI podcasting experience. Jellypod, Inc.AI media tools, has officially launched its AI podcast studio after two months in private beta. Over the course of the two months,…
Advertisers’ primary goals are to increase sales, either directly through performance-based marketing or indirectly through brand-based marketing. Whoever occupies the White House will not change these goals to any meaningful degree. But that doesn’t mean that advertiser investment won’t change…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
Social media influences modern culture and consumer behavior, so brands are under pressure to stay relevant. Sprout Social Index for 2025 reveals that 40% consumers consider it “cool” when brands engage in viral trends, while 33% consider it “embarrassing”. Additionally,…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
