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Courses taught by programmatic experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others The Honors Council program brings together rising industry leaders to collaborate and create value across the supply chain Nexxen, a global, flexible ad technology…
New research shows that Google’s AI reviews appear in 18% of publisher-related search queries. In addition, the findings suggest that traditional search ranking factors may be less relevant to content appearing in AI reviews. Here are more highlights from study…
Digital Asset Management (DAM) systems have come a long way since their inception. Originally designed to store and organize digital assets, these systems have evolved into advanced platforms that manage the entire lifecycle of digital content. DAM systems are at…
Creating a viral marketing video is not easy, but it is not impossible. Furthermore, viral video marketing doesn’t always require high-budget video as more and more consumers begin to value authenticity over staged content.
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed…
Struggling to keep up with Google’s latest generative AI updates? Wondering how AI-powered SERPs and views impact your SEO strategy? You are not alone. Join us for an exclusive webinar while we break the latest development in AI-powered search and…
For decades, C-suite executives, including CFOs and COOs, have been working closely with their respective CIOs to use technology to support their agendas of digitizing supply chains, accounting systems and payroll. The digitization of the C-suite has helped translate business…
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and…
If Perplexity wants to make it big in advertising, Andrew Beck will be one to watch. As head of business development, he was at the forefront of convincing advertisers (for now) to buy — a task he took on just…
Matt Mullenweg cited a Reddit thread on Xu to promote the idea that WP Engine makes it difficult to cancel accounts. Turns out his own hosting company does exactly the same thing. Post by Redditor “Grab the Money”. Someone posted…
