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OpenAI has released an incident report detailing the cause of last week’s ChatGPT outage and what they are doing to prevent a repeat. The outage started on December 26, 2024 at 10:40 AM and was mostly resolved by 3:11 PM,…
Understanding the true costs of events—and how to manage them effectively—is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big things: venue, food and beverage, and production. But seasoned…
The influencer marketing and social media management platform announced later on Friday that it had acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says have generated more than $1 billion in…
Marketing has traditionally served as the “guardian of the brand”, ensuring organizational consistency across channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and management and what…
Email has been one of the most effective marketing channels for many years. Despite the advent of novel digital platforms, it continues to be an essential component of every successful multi-channel marketing plan. Email technology’s capabilities have grown as it…
The less a person says they communicate, the better. Shakespeare said: “Briefness is the soul of wit.” And in just six words, he emphasized why brevity affects communication. I appreciate brevity in everything. Iconic one-liners match witty slogans, catchy choruses,…
As Wiz’s head of marketing Tom Orbach says, “Mini tools are 10 times more powerful than free trials.“ For the past 20 years, technology retailers have been giving away eBooks and PDFs. I think Orbach would agree that this era…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
This year, the M&A chatter is all about whether 2025 will cause an advertising and ad-tech frenzy. Here’s the twist: the deal flow never dried up in 2024. In fact, the year kicked off with LiveRamp acquiring Haba for $200…
Finding ways to make them more creative and differentiated is increasingly important, especially if the training data is similar across large, large language models. This reality has more enterprise customers asking for ways to make AI more creative in generating…
