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A vector database is a collection of data where each data is stored as a (numeric) vector. A vector represents an object or entity, such as a picture, person, place, etc. in an abstract N-dimensional space. Vectors, as explained in…
Omnicom’s proposed acquisition of IPG, announced earlier this month would make it the largest agency holding company in the world, with $25 billion in annual advertising revenue and more than 100,000 employees. The transaction aims to generate $750 million in…
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available…
Kelly Hopping, CMO at Demandbase catches up with the MarTech Series to talk about the rapidly evolving marketing and mart environment and how the future of marketing will be largely driven by artificial intelligence: _____________ Hi Kelly, tell us about…
Trap more flies with honey Honey, a free browser extension that automatically finds and applies discount codes, is accused of cheating its users and the online content creators who promoted it. That’s according to a YouTube technical investigator walking around…
AI-enabled facial recognition technology (FRT) is becoming more common in public spaces, from airport screening to the police. Its adoption in schools, however, raises questions of ethics and privacy. Proponents argue that FRT can strengthen school safety, but critics warn…
Struggling to get your content visible on Facebook? Wondering how Meta’s algorithm has changed? Learn the content formats, publishing strategies and engagement techniques that drive organic reach on Facebook today. Why Facebook Still Matters to Marketers in 2025 Despite the…
In the attention economy, brands must constantly compete to keep shoppers interested. But attention is not only about reaching a new audience. Longtime customers are likely to fade anyway if brands don’t keep their attention and engage them. You lose…
Clevertouch Consulting hopes to change the way marketing leaders approach martech performance with the introduction of Clevertouch Insight, a research-focused division. Insight’s MartechIQ(™) and The Mosaic Project programs aim to address specific martech challenges. The Mosaic project is supported by…
In June 2024, mobile game developer HOMA published “Clean It”, a casual game inspired by the #CleanTok TikTok trend – and the game became a viral hit. The launch of the game, the result of a collaboration between HOMA and…
