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Despite constant developments in the marketing ecosystem, advertisers and agencies continue to raise concerns about unleashing organizational value amid rapid change. Associated with this is uncertainty about the proper measurement of marketing success, performance and customer data management. Implementing data…
What can custom AI models do that ChatGPT can’t? Which open source model is best for your business? Discover how to build enterprise AI solutions using the Mistral and Llama models with step-by-step instructions from a leading AI developer. About…
Social Commerce is becoming a strong player in Omnichannel Marketing. It’s a game changer and unlocks new revenue streams for businesses. Social commerce uses social media platforms to market and sell products, turning followers into buyers. Integrated with an omnichannel…
IoT has enormous potential to change everyday life and the workplace. Simply put, the Internet of Things (IoT) is the nexus of the digital and physical worlds, with a wide range of devices leveraging interconnectivity to offer seamless experiences for…
The Customer data platform industry is shifting to new users, sectors and regions for a second wave of growth, according to the latest survey of members of the Customer Data Platform Institute. Great strides have been made toward unifying customer…
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Practicality A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Changing…
How long have we been talking about the coming convergence of ad tech and mar tech? It feels like forever. There is AdExchanger articles from 2015 which speaks to how we are on the cusp of creating a more unified…
Subscribe: Apple Podcasts • Spotify Hold on tight. The roller coaster of 2024 is finally coming to an end. For marketers, the many ups and downs the industry has experienced this year can make your head spin. 2024 brought more…
One small layout change gave us almost a 20% increase in on-page conversions.
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.
