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CoolerX Appoints John Gomez as Chief Executive Officer
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VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The company directly integrates client data files into VALID™ provide a more accurate and comprehensive representation of post-view conversions across linear TV, streaming and digital channels NEW YORK — VideoAmpthe leading technology-first media measurement company transforming advertising has announced plans…
Implementing AI Across Your Company: A Comprehensive Method
Are you facing pushback when trying to introduce AI tools to your business? Wondering how to turn skeptics into AI champions? In this article, you’ll discover strategies for overcoming resistance, building enthusiasm, and creating a collaborative AI learning environment that…
Google Launches (Final?) Spam Update Of The Year
Google has announced the December 2024 spam update. The updateexpected to be completed within a week, comes amid ongoing industry debate over the effectiveness of Google’s anti-spam measures. This December update wraps up a year of anti-spam measures, including a…
The role of technology in modern health and safety inspections
Modern technologies lead to safer work environments and have a profound impact on overall workplace safety in all industries. Certain technological advancements are becoming increasingly popular to improve workplace safety training and implementation, which is essential when looking at data.…
My Top 23 Picks for 2025
When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human? My skepticism wasn’t unfounded — earlier chatbots I’d interacted with felt clunky, unable to handle anything beyond basic…
TikTok Updates for 2025: What Marketers Need to Know
Are you keeping up with the rapid development of TikTok? Wondering how to take advantage of its latest features for your business? In this article, we’ll explore TikTok’s game-changing updates, including extended video lengths, improved DMs, and the revolutionary TikTok…
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: expanding markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. There’s no need to fix what’s not broken—especially when a horse-riding app…
Key CTV Trends Driving Advertising Innovation In 2025
In 2025, Internet Television (CTV) will once again revolutionize advertising, offering marketers a combination of massive reach and performance-driven results. Its ability to connect a wide audience with a lower funnel impact makes it a game changer in modern marketing.…
Advanced AI Copywriting: How to Train AI to Write Like a Pro
Feeling overwhelmed by the constant demand for fresh, engaging content? Looking for ways to expand your writing without losing your personal touch? In this article, you will discover how to build an AI persona that writes in your voice and…
