The company directly integrates client data files into VALID™ provide a more accurate and comprehensive representation of post-view conversions across linear TV, streaming and digital channels

NEW YORK — VideoAmpthe leading technology-first media measurement company transforming advertising has announced plans to provide advanced results measurement capabilities to advertisers and publishers across a range of verticals, including CPG, credit card, automotive and pharmaceuticals. The company now integrates data from outcome providers across these categories directly into its proprietary data and technology tool VALID™ to provide a faster, more accurate and more holistic representation of post-exposure conversions on linear TV, streaming and digital channels.

“These new capabilities unlock scaled results measurement across verticals for our clients”

The core component of VALID™, VideoAmp mixed ID chart combines online and offline identifiers from multiple sources into a single graph that acts as the connective tissue between impressions, audiences and results, delivering an average 70% increase in measurement match rates over single provider ID solutions. Supercharged with multiple datasets, VideoAmp’s proprietary ID Graph helps advertisers and publishers reduce waste by reaching and measuring their intended audience across platforms, helping them increase sales and create a more positive consumer experience.

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“These new features unlock scalable results measurement across verticals for our clients,” said Josh Hudgins, Chief Product Officer at VideoAmp. “Through these integrations, VideoAmp is laying the foundation for standardized results reporting across industries, enabling our clients to maximize the value of their media.”

Affinity Solutions, Circana, Polk Automotive Solutions by S&P Global Mobility, PlaceIQ and PurpleLab are just a few of the results providers integrating with VALID™. With these integrations, advertisers can more accurately measure conversions based on how they shop (via network, daypart, program and tactic) and identify high-value audiences to inform optimization of ongoing or future campaigns. For publishers, these integrations unlock attribution insights with speed and scale to connect their premium ad inventory with real business results for their advertisers.

Leveraging the power of these enhanced features, earlier this year the major CPG brand secured data-driven linear campaigns for advanced audiences across multiple networks on VideoAmp Advanced Currency. Using loyalty card data from provider Circana, this campaign saw a +86% conversion rate compared to demo campaigns on the same networks.

“Circana is pleased to partner with VideoAmp to enable advertisers and their agencies to demonstrate performance results,” said Amy Marentic, President of Global Solutions at Circana. “Advertisers can significantly improve ROAS by leveraging Circana’s 100% deterministic data in the planning process and optimizing their media buys towards the programs, day parts, etc. that resonate most with their customers.”

Similarly, a leading pharmaceutical brand recently leveraged VideoAmp Advanced Currency to deliver data-driven linear campaigns to advanced audiences across two networks. Using health claims data from provider PurpleLab, the campaign resulted in a +50% conversion rate compared to demo campaigns on the same networks.

“We’re in a new era of TV advertising where there are ample opportunities for brands to better measure — and therefore better understand — the value and results of their investments,” said Ted Sweetser, vice president of ad partnerships and strategy, PurpleLab. “PurpleLab is proud to partner with VideoAmp to help deliver on this promise. The CMO’s job will be a little easier today as VideoAmp brings true understanding of ROI to TV, a space where half the dollars went with a fraction of the measurability.”

About VideoAmp

VideoAmp is a media measurement company transforming advertising. Harnessing the power of currency-grade big data, VideoAmp solutions give clients access to advanced audience and real-time insights to plan, optimize and measure media investments across platforms. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased ROI. VideoAmp has seen incredible adoption of its measurement and currency solutions with 641% year-over-year growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and over 1,000 advertisers. VideoAmp is headquartered in Los Angeles and New York with offices throughout the United States. To learn more, please visit www.videoamp.com.