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Innovid’s Harmony initiative is recognized as driving the future of advertising by keeping TV open for everyone and controlled by no one NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
Consumers don’t just use their phones to research products they see on TV, they also use them to make purchases. Seventy-seven percent of smart TV owners said they often make mobile purchases based on TV ads they see, according to…
Wish there was an easier way for your staff to embrace AI? Looking for a scalable query system that anyone can use? In this article, you’ll discover how to scale enterprise-wide AI support. Why Most Organizations Struggle to Implement Artificial…
Okay, the last question you will ask yourself, is this video helping to increase sales? I’m sure you’ve been in a situation like me, where your boss, your client comes to you and they say, “I made a video! I’m…
Today’s marketers face a dual challenge: delivering immediate results and fostering long-term customer loyalty. Meeting these requirements requires more than just tools; it requires innovation and flexibility. In his latest report The Revenue Blueprint: Strategies for Performance Obsessed MarketersIntuit, the…
State restrictions on religion The Government Restrictions Index (GRI) gives each country and territory analyzed in this study a score of 0.0 to 10.0 based on how much they restrict or control religious activities such as public preaching or worship,…
Are you torn between using long or short videos for your small business marketing campaign? Well, you’re not alone. In spite of 89% consumers who want to see more brand videos, there is no one-size-fits-all answer about the ideal video…
Qualitative data analysis for research and insights: The market landscape Per Insight platforms AI AI Interviews AI moderation Generative AI Text analytics Video analytics Video research Knowledge management Research repository Quality mobile Qualitative research Qualitative data analysis Qual-Quant hybrid Online…
Struggling to keep up with the latest changes in Meta Advertising? Wondering how AI is reshaping the ad landscape? In this article, we’ll explore important Facebook and Instagram ad updates for marketers. Why Meta’s AI-powered ad features are important to…
Modern marketers know that every new piece of work they put out into the world in service of their brand can be met by many different audiences. There is a target group of consumers that marketers hope their latest campaign…