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Marketing has traditionally served as the “guardian of the brand”, ensuring organizational consistency across channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and management and what…
Email has been one of the most effective marketing channels for many years. Despite the advent of novel digital platforms, it continues to be an essential component of every successful multi-channel marketing plan. Email technology’s capabilities have grown as it…
The less a person says they communicate, the better. Shakespeare said: “Briefness is the soul of wit.” And in just six words, he emphasized why brevity affects communication. I appreciate brevity in everything. Iconic one-liners match witty slogans, catchy choruses,…
As Wiz’s head of marketing Tom Orbach says, “Mini tools are 10 times more powerful than free trials.“ For the past 20 years, technology retailers have been giving away eBooks and PDFs. I think Orbach would agree that this era…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
This year, the M&A chatter is all about whether 2025 will cause an advertising and ad-tech frenzy. Here’s the twist: the deal flow never dried up in 2024. In fact, the year kicked off with LiveRamp acquiring Haba for $200…
Finding ways to make them more creative and differentiated is increasingly important, especially if the training data is similar across large, large language models. This reality has more enterprise customers asking for ways to make AI more creative in generating…
Enjoy this weekly comic from AdExchanger.com highlighting the digital advertising ecosystem… Contribution Comic: ‘And it’s powered by AI!’ appeared first on AdExchanger. Source link
Do you want to know why TikTok was such a hit among users and why it managed to catch up so quickly and even supplant Instagram in many aspects? Because TikTok is simply better, in almost every way, with its…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings,…
