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Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with…
Whether we realize it or not, we’re surrounded by integrated media planning.
The rise of marketing technology (Martech) has revolutionized the way businesses manage campaigns, automate repetitive tasks and optimize customer journeys. From streamlining processes to improving data-driven decision making, Martech solutions are now an integral part of modern marketing strategies. However,…
As businesses begin to adopt digital models, the transition to a cloud-first approach becomes critical to achieving business agility and scalability. Application Management Services (AMS) play a central role in this transformation. These services ensure that applications are aligned with…
In today’s digital world, consumers increasingly rely on reviews to guide their choices, making trust a key currency for local business success. A bad reputation is the number one cause of poor SEO and marketing performance, and we have the…
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell…
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Artificial intelligence dominion is undergoing a significant transformation. What started as a basic language model has evolved into a sophisticated one AI agents capable of autonomous decision making and execution of complex tasks. Let’s explore this fascinating journey and take…
Google released its annual report “The Year in Search”, highlighting the most popular trending searchesnews, people, entertainment and more that caught the world’s attention in 2024. Based on Google search data, the report offers insight into the themes, events and…