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As gaming plays a central role in the rise of transmedia content, the writing team uses DC Comics superheroes to demonstrate the benefits of a direct interplay between a TV series and a video game. He covered Digiday last month…
I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times and not knowing how to use Instagram. With nearly 2 billion users, I’ve…
With the endless amount of newsletters people can subscribe to, email marketers have a lot to compete with in their subscribers’ inboxes. Email newsletter templates can make it easier to design eye-catching newsletters. I’ve found that a solid newsletter template…
Prije mnogo godina, kao novom vlasniku internetske tvrtke, bilo mi je teško razumjeti dinamiku sadržaja. Nisam znao koliko je objava na blogu tjedno idealno ili najbolja brzina objavljivanja za društvene medije. Ali danas to više nije slučaj. Ako ste trgovac…
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.
WordPress has held a dominant share of the content management system (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and reliable data source.…
Welcome to Creator columnswhere we bring an expert Creator of HubSpot votes to blogs that inspire you and help you grow better.
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated…
“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.…
For a while, 2025 was shaping up to look like the time when everyone (at least in the business world) took a collective breath and set an AI path that was less driven by hype and “do not adopt at…
