Welcome to My Website

Thank you for visiting! If you don't see the pop-under, please click anywhere on the page.

Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities - adtechsolutions

Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities


Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The goal of the collaboration is to provide publishers with superior performance and increased ad revenue, while ensuring that advertisers accurately reach their target audience.

Known for its innovative SDK technology and extensive direct in-app inventory, Gravite offers seamless access to premium resources. This is completely in line with Axis’ mission to provide high quality and targeted ad placements. Through this partnership, Axis will leverage its strong demand platform to better monetize Gravite’s inventory, providing advertisers with a highly engaged audience and delivering compelling results.

With this collaboration, Gravite joins a growing list of partners trading directly with Axis, gaining access to premium inventory resources, exclusive partnerships and custom integration options. While Gravite connects directly to Axis’ programmatic platform, advertisers using the Axis connector will still have access to Gravite’s inventory.

Advertisement

“We are excited to partner with Gravite, a company known for its innovative technology and high-quality inventory. Gravite’s direct SDK and connection to first-party resources is exactly what our demand needs. By working with Gravite and providing a one-way solution between us and the source, we are able to deliver better ad performance and results.”

Ann Tarasewicz, CEO of Axis

“Partnering with Axis allows us to scale our inventory monetization efforts. Our technology has always been focused on offering the best monetization options to our publishers, and Axis’ demand capabilities resonate with our mission. Together, we believe this will open up new opportunities for both site owners and advertisers.”

Gonzalo Penas, Demand Partnerships, Gravity

About Axis
Axis is a multi-product AdTech company specializing in programmatic advertising. Its flagship product, the Axis technology middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the most appropriate advertising partners, Axis simplifies partnership acquisition and business and enables clients to optimize the performance of their campaigns. The company also offers its own SSP and Prebid Wrapper, Pubcircle.

About Gravit
Gravity is an independently owned and operated global mobile ad technology company dedicated to optimizing revenue for app publishers. The company offers fully managed services for premium publishers. Gravite’s unique solution combines all major programmatic ad marketplaces into a single SDK. State-of-the-art in-app header bidding and machine learning-based optimization deliver the highest ad revenue for app publishers.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *