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CallRailAI-powered insights platform, unveiled a new report on which marketing channels have the biggest impact on small businesses, titled “From Conversations to Conversions: How Small Businesses Can Sell Smarter.” The survey, based on 1.1 million prospects across across key industries – including automotive, financial services, healthcare, home services, legal, real estate and real estate investment – provides businesses with one of the first datasets to benchmark marketing performance across their industry.
“It’s easy to feel overwhelmed by today’s marketing environment, especially for small business leaders who need to ensure that their resources are directed to the areas of maximum ROI for their business.”
Every small business dreams of growth, but limited budgets, limited resources and the complexity of multiple channels make it difficult to identify marketing efforts that drive meaningful leads. By pinpointing the channels that work best, businesses can optimize marketing spend, drive customer acquisition and increase profitability.
“It’s easy to feel overwhelmed by today’s marketing environment, especially for small business leaders who need to ensure that their resources are directed to areas with the highest ROI for their business,” said Laura Beussman, senior vice president of marketing at CallRail. “Our findings offer actionable insights to help these businesses make data-driven decisions and fine-tune marketing spend and strategy by identifying the top-performing marketing channels and keywords that drive conversations and conversions by industry.”
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Key findings from the report include:
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“Armed with these insights, small businesses can unlock greater growth by focusing marketing efforts on the channels they know will optimize opportunities—from lead generation to sales—while meeting the unique needs of their industry,” said Emily Popson, vice president of growth. Marketing at CallRail. “Now is the time to reassess your marketing efforts and assess where they stand so you can improve your strategy. One thing is clear across industries, conversational insight has an invaluable role in helping small businesses succeed.”
CallRail is Call Tracking and Conversation Intelligence® remain the key to unlocking growth with actionable conversational insights by providing a clear view of which channels are driving the most qualified leads, meetings and sales, enabling businesses to make data-driven decisions that optimize performance.