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How can low-code and no-code martech platforms be a powerful toolset for marketing teams? In recent years, software development has undergone significant transformation. More and more software developers are taking into account the different levels of user knowledge. To make…
As one of the first platforms to unlock access to YouTube shorts, Aspire brands can use the latest channel for buying short form. Aspire.ioThe leading marketing platform of the impact, launches the integration of the first pages on YouTube, helps…
Cmo no mo ‘ Kimberly-Clark did not find a new CMO after Zen Arnold left in 2022, nor did he intend. Instead, a company that owns brands such as Cottonelle, Scott and Huggies has added the role of the Chief…
A round of financing led by Jump Capital with strong participation of Eniac Ventures, Peterson Ventures and existing investors. MOBLYS, INC., The emerging leader in the field of Marketing Technology Event, announced a successful closure of his $ 4.3 million…
When TikTok shut down over the weekend, its sister app CapCut also went down – revealing how content creators across platforms have come to depend on ByteDance’s software to edit their videos. After CapCut’s return, creators are torn between whether…
Your trusted source for in-depth program news, insights, education and events. Adexchanger is where marketers, agencies, publishers and technology companies find the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI…
SmartsheetWorkforce management platform AE-Enhanced Enterprise, announced the release of its 2025 Marketing Report. This comprehensive study aggregates insights from more than 1,200 marketing and creative professionals across the United States and crystallizes the growing need for marketing teams to demonstrate…
Where do traders come from? They felt like it was a pretty successful year Last year, which feels good. Feeling even better? Heading into 2025, expectations for greater revenue and larger marketing budgets – much of which marketers will attribute…
Digital out-of-home is in the spotlight, thanks in part to T-Mobile planned acquisition out-of-home SSP Vistar Media, announced last week. The deal is a “great moment” for DOOH to present itself as an effective and attractive advertising channel, said Ryan…
Newman strengthens the Button leadership team with profound expertise in retail media, revenue optimization and almost two decades of experience in working among the best publishers, including Red Ventures and Time Inc. Button“The leader in the field of optimization and…
