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Reputationa global leader in reputation performance management, has announced a strategic expansion of its platform and introduced powerful new features designed to improve feedback data sources, increase the dimensions of data tracked and ultimately uncover hidden insights in the complex…
The UK government has adopted an amendment to email marketing rules that could boost annual charitable giving by £290m. This change comes after the Data & Marketing Association (DMA) he held out his hand to Science Minister Peter Kyle, who…
After years of virtual-only connections and tentative hybrid attempts, in-person events are making a comeback—and it’s a breath of fresh air. Even more fascinating is how companies aren’t going back to traditional event marketing. They are reinventing it. That’s one…
TransUnion releases new auto market analysis during AFSA Vehicle Finance Conference Over the coming year, many consumers considering a car loan or lease may re-enter the market with much more complicated credit pictures than they did a few years ago.…
Artificial intelligence (AI) is reshaping the marketing industry by reshaping job roles and creating new opportunities. While AI automates repetitive tasks, it also enables marketers to contribute more strategically, creatively and analytically. According to a recent report from StatesmanThe global…
The digital advertising industry loves a good metric. First came CPMs and CTRs, then Viewability Scores, each promising to be the best thing that would finally make sense of our ad spend. Yet here we are, still dumping billions into…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
What do toasters have to do with transparency and standards for online advertising? Quite a lot actually, he says Ben Hovanesschief media officer of OMD Worldwide, on this week’s episode of AdExchanger Talks. The more you can trust companies to…
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In the world of media agencies, following the tectonic changes at the end of last year, consolidation, whether large or small – in this case, mid-sized – continues apace. GroupM has continued to centralize its operations at the global corporate…
