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One of the most valuable assets of a brand today is its customer data. High-quality data enables better decision-making and illuminates untapped opportunities. It reduces business risk and prevents leaders from investing in blind products or niches. And in today’s…
Attention, data brokers: If you operated in California last year, you must register with the California Privacy Protection Agency (CPPA) by the end of this month. Otherwise, you could get a nastygram from the CPPA and possibly a $200 fine…
Arnaud Kraaijvanger, Marketing Director of Intelepeer chats about the state of martech and what will dominate the market in 2025 in this catch up MarTech Series: __________ Hi Arnaude, welcome to this series of interviews with Martech. Tell us about…
Subscribe: Apple Podcasts • Spotify Over the past year, marketers have been shelling out dollars for exposure in sports, the supposed last bastion of monocultural moments and opportunities to get ads in front of massive audiences. It happened to increase…
Revealing influencers in big ads and at events is anything but mainstream these days—but what if artificial intelligence allowed influencers to break into old-school product placement without having to shoot in person with brands? Imagine more seamless product placement in…
As virtual world platforms like Roblox and Fortnite attract the lion’s share of users and ad dollars, Korean app Zepeto has quietly staked its own claim on the meta version’s corner. Metaversion may be a few hype cycles past –…
House Judiciary Committee Chairman Jim Jordan recently launched an investigation into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies over concerns that brands are not advertising on conservative social media platforms like…
As the lines between digital and physical retail continue to blur, ShopLiftr’s The leading digital advertising platform is a leading force in transforming how brands and retailers communicate with consumers through its platform phygital access. This transformation comes at a…
This research is based on unique data collected from our own audience of publishers, agencies, brands and tech insiders. It is available to Digiday+ members. Next in the series → Publishers had mixed feelings about how 2024 shook up their…
Store curation captured the imagination of the advertising industry last year. But curatorial interview has already taken on a more pessimistic tone on the publisher’s side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled…
