Welcome to My Website

Thank you for visiting! If you don't see the pop-under, please click anywhere on the page.

ShopLiftr Unites Digital and Physical Retail with Data-Driven Ad Solutions that Drive Sales and Omnichannel Efficiency - adtechsolutions

Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

ShopLiftr Unites Digital and Physical Retail with Data-Driven Ad Solutions that Drive Sales and Omnichannel Efficiency


ShopLiftr launches programmatic DOOH solution for real-time dynamic advertising across all screens

As the lines between digital and physical retail continue to blur, ShopLiftr’s The leading digital advertising platform is a leading force in transforming how brands and retailers communicate with consumers through its platform phygital access. This transformation comes at a crucial time as digital advertising is predicted to account for 82.8% of total ad spend by 2026, with retail accounting for 27.5% of that spend. By leveraging unique business data, multi-channel integration, creative efficiency and omnichannel capabilities, ShopLiftr enables advertisers to significantly increase efficiency, simplify complex processes and create hyper-personalized experiences that drive consumer engagement and sales.

“The future of retail advertising is not about choosing between digital or physical advertising – it’s about seamlessly integrating the two,” says Gord Crowson, president and COO at ShopLiftr. “Our platform bridges this gap by delivering dynamic, personalized content that enhances online engagement and translates it into tangible in-store sales, ensuring a seamless and engaging consumer journey.”

Data-driven technology enables hyper-personalization

The ShopLiftr innovation is anchored in North America largest collection of active trade promotions, processing and refreshing ~200,000 offers per month from top 300 US retailers. This extensive proprietary database, which accumulated over 1.75 million unique business promotions in 2024, powers their dynamic creative ad technology platform. Through sophisticated AI-powered language detection, precise geo-targeting, and the ability to process first-party data, the platform provides a hyper-personalized, multilingual advertising environment that connects shoppers with local offers in real-time. Each promotion is dynamically inserted into ad units, ensuring seamless alignment between digital messaging and in-store offers while maintaining unprecedented targeting accuracy.

Real-time dynamic pricing

As dynamic pricing is increasingly adopted by retailers and restaurants to stay competitive, the ShopLiftr platform can automatically adjust prices and ensure perfect synchronization between digital messages and in-store offers. This capability is enhanced by trigger-based personalization that adapts content based on weather conditions, weather factors and local events. Combined with advanced and predictive targeting, this approach has proven to increase engagement rates by up to 50%, creating unprecedented levels of consumer relevance.

Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase

Seamless integration into Omnichannel

As a retail-agnostic media platform, ShopLiftr transcends traditional advertising boundaries and breaks through walled gardens. This technology renders ads seamlessly across display, video and DOOH (Digital Out-of-Home) formats – adapting to any size, any screen, anywhere. With DOOH programmatic advertising expected to contribute more than a third of OOH advertising revenue, the ShopLiftr platform is well positioned to capitalize on this growth.

This flexibility also extends to digitization in stores, connecting with consumers throughout their shopping journey: from mobile devices on the way to stores, to digital screens in the aisles, scrolling banners on shelves and even integration with emerging smart technologies in stores.

Scalable creative services for complex campaigns

In today’s fragmented digital landscape, advertisers face high costs and creative inefficiencies due to a lack of standardization across platforms. Managing ads across multiple channels requires a significant investment of time and money, often resulting in excessive manual work and resource expenditure.

ShopLiftr’s creative services infrastructure eliminates these challenges and efficiently handles complex and large-scale campaigns. For example, our creative services provided 105 creative variations each week for a West Coast grocery retail group during their Q4 2024 campaign, supporting 4 banners in 2 languages ​​across 14 flyer versions. This scalability maintains brand consistency and delivers locally relevant content, all while significantly reducing the time and cost barriers associated with multi-platform advertising.

Marketing Technology News: How DAM platforms are evolving today – the impact of artificial intelligence in digital asset management

Meeting evolving consumer needs

Digital deals have become a common method of saving on essential items, with 62% of shoppers using them compared to 55% of those using traditional in-store sales tactics. This trend aligns perfectly with ShopLiftr’s mission, as digital advertising in brick-and-mortar stores is predicted to grow by 46%. Retailers who integrate digitally forward strategies into their in-store experiences are more likely to capture consumer dollars. This underscores the critical importance of merging digital and physical retail experiences to effectively meet consumer needs.

With 83.7% of all retail sales in the US still taking place in brick-and-mortar stores, ShopLiftr’s platform bridges a critical gap in the market, ensuring retailers connect seamlessly with consumers both online and offline.

Proven performance metrics

The effectiveness of the platform is verified by impressive performance metrics. Retail partners saw up to a 29% increase in store traffic and a remarkable ROAS of 12:1. For example, a leading manufacturer of frozen foods saw sales increase by 7.7%. 465 thousand dollars in incremental sales through ShopLiftr’s national digital shopper marketing campaign in 2024. These results stem from ShopLiftr’s unique ability to create a true connection between digital engagement and in-store purchases.

Through this comprehensive set of capabilities, ShopLiftr defines the future of retail advertising—one where digital engagement translates seamlessly into in-store sales, and where every ad is as dynamic as the consumers it targets.

Write to psen@itechseries.com learn more about our exclusive editorial packages and programs.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *