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With TikTok’s fate in the US between the Supreme Court and President-elect Donald Trump, competitors are moving in to try to capture its ad dollars. Snapchat, for example, is not holding back. According to two images shared with Digiday, in…
Usage among PR professionals has nearly tripled since March 2023 Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it improves the quality of their work…
As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief commercial officer to expand its commerce and partnership business. Jules Shumaker, Discord’s new CBO, comes to the company with more than two decades of…
Emovid is an AI-powered alternative to email and meetings, and is the world’s first multi-modal communication platform – built for business. Emovidthe world’s first multimodal communication platform that bridges the gap between traditional text messaging and video-based communication has announced…
The impending U.S. ban on TikTok could threaten the ability of some creators to grow their audiences across all platforms — not just on the beleaguered Chinese-owned short video app. As the United States moves toward banning TikTok on Jan.…
Enjoy this weekly comic from AdExchanger.com highlighting the digital advertising ecosystem… Contribution Comic: Consolidation, consolidation, consolidation appeared first on AdExchanger. Source link
Some are running AI solutions for personalized event recommendations that increase ROI by connecting attendees with the most relevant sessions. Certaina leading event management software company, announced the launch of Session Advisor AI, an advanced AI-based solution that delivers highly…
Telcos and ad tech: the dirtiest relationship in the media world once again. T-Mobile’s $600 million cash deal for outdoor advertising specialist Vistart is the latest encounter in this turbulent love story. It is scheduled to close this spring, pending…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
ORa television output company, and Chalice, a leader in proprietary AI adtech, announced that EDO results data is now available on the Chalice platform to optimize the performance of Connected TV (CTV) campaigns by leveraging high-performing regions to make more…
