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Creating a unique offering to unlock value in e-commerce, advertising and customer engagement with world-class first-party data protection controls Roktthe global e-commerce leader unlocking real-time relevance when it matters most has announced and 300 million USD investment in mParticle, a…
The commercial media just went shopping. On Thursday, ecommerce marketing company Rokt bought customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked”, not “rocket”, just FYI. Although press release is framing the deal as…
A diverse and powerful digital marketing mix is essential for leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report from Rent. As the importance of generating qualified leads continues to grow,…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
According to the IAB’s latest forecast, digital advertising in the US will see a 7.3% increase over last year’s spending. This growth is significantly lower than the 11.8% projection for 2024. Retail media networks (up 15.6% year-over-year), CTV (+13.8%) and…
Several different criminal rings around the world organize surgical phishing scams that target buyers of advertising media. Specifically, fraudsters scam ad buyers who sign up for Google Ads after running a Google search. Fraudsters provide these ad managers with fraudulent…
“88% of Companies Ignore Consumer Preferences: A Hidden Crisis Undermines AI and Competitive Advantage” Vesselthe Data Permissioning Platform for Privacy Operations and Data Activation, announced the release “Dirty data, broken AI: The hidden threat that will derail your competitive advantage.”…
The goal of the deepened ten-year partnership is to provide clients with unmatched value while achieving tangible business results in the field of artificial intelligence Servinga dedicated customer experience (CX) solutions provider, announced a strategic initiative with Verint® (NASDAQ: VRNT…
Chad Schulte, Senior Vice President of Agency Partnerships and Strategy, Seedtag In this age of unprecedented access to information, journalism’s primary goal remains the cornerstone of an informed and functioning society. But as modern news organizations grapple with increasing financial…
The ad tech consolidation of 2025 is in full swing and it’s only mid-January. on Monday T-Mobile acquired Vistar Mediaout-of-home advertising company, for $600 million. And on Wednesday, Trade Desk acquired Sinceraan ad technology metadata company that has been useful…
