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Roktthe global e-commerce leader unlocking real-time relevance when it matters most has announced and 300 million USD investment in mParticle, a leading customer data platform (CDP), to create a unique offering that unlocks real-time relevance for e-commerce, advertising and customer experience. This partnership combines Rokt’s expertise in bringing relevance to e-commerce transaction moments with mParticle’s real-time CDP, enabling businesses to unlock the potential of their customer data. Rokt will double the overall investment in CDP and accelerate the innovation and delivery of mParticle’s product roadmap.
“Across billions of e-commerce transactions, we’ve seen joint clients achieve much better consumer and business outcomes when using mParticle – up to 50% better,” he said Bruce BuchananCEO and co-founder of Rokt. “This merger will enable us to bring significant performance gains to all of our clients. We are excited to join forces with the mParticle team to accelerate our vision and empower everyone to unlock the moments that matter most.”
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“Our mission at mParticle has always been to simplify the complexity of managing customer data and enable omnichannel brands to create meaningful connections with their customers on any screen,” he said Michael KatzCEO of mParticle. “Combining the capabilities of mParticle and Rokt together will offer the best of both worlds – a new class of solutions where customers can activate their data in real-time to immediately impact business outcomes while maintaining full ownership and control of their customer data assets.”
The combined entity will ensure brands continue to retain full control over first-party data, in line with both companies’ commitment to set the standard for data protection and compliance. As part of the merger, all mParticle founders will remain in business – Michael Katz will continue to be CEO of mParticle, Andrew Katz will become Rokt’s Chief Technology Officer to lead innovation and data security across all products, Jason Lynn will remain mParticle’s Chief Product Officer and all three will join Rokt’s executive team.
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The merger follows a year of significant growth and new initiatives for Rokt, including accelerating revenue growth by more than 40% year over year. 600 million USD. In early 2024, Rokt announced the acquisition of AfterSell and the launch of its new generative AI tool, ACE, which helps advertisers maximize return on advertising investment. In addition, Rokt announced key appointments to its executive management team in 2024, including Jacqueline Purcell as financial director and Claire Southey as Chief Product Development Officer.