Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
As the commerce category evolves and expands into more verticals and use cases, the industry is seeing a boom in media networks. Thanks to retailers, there is a blueprint for how core business data can drive a new high-growth, high-margin…
There’s no doubt that marketing mix modeling (MMM) is having a moment. With the demise of the cookie and growing consumer privacy concerns, marketers are looking for alternatives to degrading multi-touch attribution (MTA) systems. However, as this moment unfolds, I…
Mike Jaffe named CEO of Global Operations Richard Pousti lead Dynaty’s media division for the EMEA region Dynata, LLC, the most trusted source of reliable and accurate first-party data, has announced the appointment of two experienced executives, both with previous…
The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…
During 2024, several major brands have announced that they are creating their own branded studios that will soon launch TV shows and movies. It seems that marketers have become more interested in creating entertainment than just advertising around it. In…
It seems that the telecommunications companies are not yet poisoned by advertising technology. On Monday, T-Mobile announced plans to acquire Vistar Media, an advertising platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and…
Searchspringglobal leader in online product discovery and portfolio company PSG, has announced a merger with Klevu, an AI-driven search and discovery company. Headquartered in Finland, Klevu serves clients worldwide. “We are excited to bring a new level of AI innovation…
T-Mobile has been in talks to buy Vistar Media as the third-largest US telco looks to bolster its non-traditional revenue streams by further expanding its footprint in the advertising sector, sources told Digiday. Such discussions are understood to have taken…
Everyone buys toilet paper. But most people would rather buy their TP – or any product – from brands that share their values. Still, even though eight out of 10 shoppers feel this wayaccording to a recent Harris Poll, most…
Insights from nearly 700 marketing professionals underscore changes in consumer and media technology as advertisers prioritize digital channels Mediterraneanan essential partner for multi-channel advertising, has released findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are experiencing…
