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New forms of media that attract massive attention from consumers but rather hesitant interest from marketers represent a huge opportunity for those willing to brave uncharted waters. This channel is playing right now. At CES, Digitas Chief Innovation Officer Morgan…
Advertisers may still be standing by TikTok for now, but its bosses are eyeing the door as the app’s future in the US becomes increasingly uncertain. Since the beginning of the year, two senior representatives of the advertising team have…
As with the turn of every year, 2025 will bring a number of challenges that marketers will have to deal with, as well as a number of opportunities that they can try to take advantage of. Tom PepperLinkedIn’s senior director…
At the end of December, just before the holidays, Google has announced a policy change which caused both cheers and jeers. As of February 16th, Google said it will no longer ban fingerprints for companies that use its advertising products.…
Treasure data introduced its CDP Trade-Up program to help companies transition from their current Customer Data Platform (CDP) implementation to Treasure Data CDP in as little as one month. The program includes incentives to reduce the cost of moving to…
No one is acting like TikTok is actually going to be phased out of American smartphones. Plus, Venu Sports got benched – for good. Contribution Tick Tock, TikTok; Out of play appeared first on AdExchanger. Source link
What is the future of curation in 2025? On the floor of CES, PubMatic CFO Kyle Dozeman talks about why curation is such a hot topic in ad tech and what supply chain innovation is bringing to market to help…
