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Consumers have embraced SMS marketing like never before, with 86% opting in and expectations for instant, personalized communications soaring. EZ SMS, the leading text marketing platform for businesses of all sizes, has released 2025 Consumer Texting Behavior Report . Now…
As part of Utiq’s collaborative business model and industrial approach its goal is to achieve the ubiquitous availability of its Authentic Audiences UtiqEurope’s first-party, fully-approved, privacy-compliant, telco-based adtech company today confirms that it has achieved scaled supply-side integration with many…
The European Commission did not agree remarks by Meta CEO Mark Zuckerberg‘s recently dismissed his assessment of EU data laws, calling them “censorship”. The commission quickly clarified its position, stressing that its Digital Services Act (DSA) does not require platforms…
After spending most of 2024 recovering from a period of decline, esports industry executives are stepping on the gas in anticipation of a growth year in 2025. In 2023, advertisers and investors jumped ship from competitive gaming, which leads to…
The creator economy is gearing up to be significant change over the next year – from the rise of AI and creator-owned businesses to the growth of long-term brand partnerships and the adoption of long-term content. As a whole, the…
This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the agency landscape and a recap of OpenAP’s Audience Summit session on decoupling ad streaming data. Artificial intelligence is one of the backgrounds of this…
For most advertisers, programmatic advertising is a one-stop solution: sign up for a demand-side platform (DSP), place your bids, and call it every day. However, Mars Petcare does things differently. As for CTV, it uses a supply-side platform — a…
PRNewswire PR Newswire, a Cision company, is a leading global provider of multimedia platforms and distribution used by marketers, corporate communicators, sustainability, public affairs and investor relations professionals to engage key audiences. PR Newswire, which pioneered the commercial news distribution…
This week’s Media Briefing looks at the areas of business that publishing bosses say they will prioritize this year – and what they will leave behind in 2024. Media companies will focus on growing engagement, subscriptions, reach and direct advertising…
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