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IntentKey enables advertisers to deliver highly targeted campaigns using AI-driven consumer behavior insights and trends in over 40,000 US zip codes Inuvo, Inc., provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and agencies has…
Marketing technology platform Insider raised $500 million in Series E funding, with General Atlantic leading the round. This latest milestone brings the company’s total funding to more than $772 million. Getting to this point has been a remarkable journey. Insider…
Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers haven’t hit the panic button yet. For now, they decried Meta’s decision to scrap its US fact-checking program in favor of a System X-like…
Two-thirds of marketers use 16 or more martech solutions TransUnion announced newly commissioned research from Forrester Consulting that reveals the uphill battle many marketing teams face in managing fragmented mart systems and identity challenges. But the research also highlights a…
Meta is dropping independent fact-checkers on Facebook and Instagram in favor of a system similar to X’s “community notes.” This new approach allows users to note the accuracy of posts and effectively moderate content through crowdsourcing. In a video shared…
This edition of the daily CES Briefing looks at how the era of artificial intelligence agents is shaping up at CES, then recaps a session that highlights the underlying problem of everything becoming an ad network. The era of artificial…
Good news for skeptics: Hopefully, 2025 will be the year of more practical AI use cases for advertising, especially as agencies get more hands-on with the technology. The more access AI gets to agency workers, the more it will integrate…
Customer data platforms (CDPs) are becoming an essential tool for brands looking to make informed, data-driven decisions. CDPs aggregate and harmonize customer data from multiple sources, providing marketers with a holistic view of their customer base. This comprehensive overview supports…
Yahoo has entered the ad tech curation fray, focusing on supply-side news ties in a series of partnership announcements at its Consumer Electronic Show event. It hopes it’s a position that will set it apart from rival demand-side platforms like…
Ezoican AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk, the world’s second largest demand-side advertising ecosystem after Google (facilitating more than 5 billion dollars in annual advertising expenditure). Demand-side platforms (DSPs) typically do…
