Category Crypto News

Flashtalking becomes first ad serving platform to use RampID for advanced creative optimization, cross-device measurement and secure ad performance Mediaocean (www.Mediaocean.com), a core partner for omnichannel advertising, announced its deepened partnership with LiveRamp, integrating RampID into Flashtalking’s ad serving and…

The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…

Former Qualtrics COO and Clarabridge CEO brings extensive and proven industry expertise to accelerate growth and innovation The company announces other key executive meetings Medallia, Inc.a global leader in customer and employee experience, announced the appointment of Mark Bischof as…

Here’s a stat everyone needs to know: 76% of marketers achieve higher ROI using account-based approaches than other marketing strategies, according to the ABM Leadership Alliance and ITSMA. However, many organizations are still struggling to unlock this potential, especially when…

When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies to cover his second term, from a focus on more nuanced news to greater social media monitoring and engagement. One political news publisher’s…

Every year, the Consumer Electronics Show in Las Vegas is packed with deals and company introductions. 2025 is no different. On Tuesday at CES, media and ad tech veteran Kris Johns introduced AdGood, a nonprofit with a connected TV advertising…

The new solution enables data captured in Adobe technologies to inform event recommendations and customer engagement for greater personalization RainFocus™, provider of a next-generation event marketing platform, announced Destination Connector, a new data integration solution with Adobe. This solution seamlessly…

Globe Newswire GlobeNewswire is one of the world’s largest newswire distribution networks, specializing in the delivery of corporate press releases, financial information and multimedia content to the media, investment community, individual investors and the general public. Source link

One subplot worth watching M&A will strengthen this year: brand advertising — or, more precisely, its transformation into a marketing-entertainment mashup. Gone are the days when it was just a theory. WPP’s tie-up with Universal Music Group for ad-heavy entertainment,…

VDX.tv, the global video ad technology company that is transforming the way brands connect with relevant audiences, announced that Penélope Lima has been named Global Head of Sales Strategy and Solutions to drive the growing demand for premium, omnichannel video…