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Snapchat’s subscription game is shaping up to be one of the most compelling media storylines in 2025. While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable boost. Case in point:…
Despite constant developments in the marketing ecosystem, advertisers and agencies continue to raise concerns about unleashing organizational value amid rapid change. Associated with this is uncertainty about the proper measurement of marketing success, performance and customer data management. Implementing data…
Social Commerce is becoming a strong player in Omnichannel Marketing. It’s a game changer and unlocks new revenue streams for businesses. Social commerce uses social media platforms to market and sell products, turning followers into buyers. Integrated with an omnichannel…
The Customer data platform industry is shifting to new users, sectors and regions for a second wave of growth, according to the latest survey of members of the Customer Data Platform Institute. Great strides have been made toward unifying customer…
How long have we been talking about the coming convergence of ad tech and mar tech? It feels like forever. There is AdExchanger articles from 2015 which speaks to how we are on the cusp of creating a more unified…
Subscribe: Apple Podcasts • Spotify Hold on tight. The roller coaster of 2024 is finally coming to an end. For marketers, the many ups and downs the industry has experienced this year can make your head spin. 2024 brought more…
The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…
The rise of marketing technology (Martech) has revolutionized the way businesses manage campaigns, automate repetitive tasks and optimize customer journeys. From streamlining processes to improving data-driven decision making, Martech solutions are now an integral part of modern marketing strategies. However,…
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The country’s polarization has been in the spotlight for a long time, especially in the second half of the year. This polarization is nothing new: A so-called culture war, one might say, has been bubbling or even simmering for years,…
