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As gaming plays a central role in the rise of transmedia content, the writing team uses DC Comics superheroes to demonstrate the benefits of a direct interplay between a TV series and a video game. He covered Digiday last month…
For a while, 2025 was shaping up to look like the time when everyone (at least in the business world) took a collective breath and set an AI path that was less driven by hype and “do not adopt at…
LinkedIn may be digging deep into the pockets of mainstream brands these days, but it’s not neglecting the juice of its advertising business. B2B companies are still front and center in its newest market. Specifically when it comes to his…
Workers may have a problem with overpowered AI. About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY poll. overviewincluding responses from 500 senior business executives. The findings speak to a…
I have always believed that advertising and regulation go hand in hand. Advertising needs regulation because of its power. We understand this better than anyone because we use them every day to phenomenal commercial effect and we know that power…
NEC X invests in Clikr, Elev X! Ignite graduate and AI MarTech startup redefining fashion and beauty marketing with authentic user content. #ElevX #NECX #VentureStudio #AI #MarTech #Electronic Commerce #FashionIndustry Clikr is revolutionizing how customers interact with their favorite brands…
Effective business management often depends on the tools you use. Fortunately, there are many online tools for businesses that can streamline operations without breaking the bank. From creating professional invoices to managing your brand identity, these tools cover a wide…
Since the summer, Epic Games has invested in a marketing campaign promoting specific experiences created by creators in Fortnite. The effort so far has resulted in serious traffic increases for select experiences — but it’s also raised questions from some…
A number of publications were published this year (including AdExchanger) noted stagnation in the gaming segment of the advertising ecosystem. The reports refer to recent studies by the IAB and WARC/Dentsu that found that brand advertising spending on video games…
Anyone can achieve success, but at what cost and for how long? Once upon a time I was even 30 years old. At the time, I was trying to build a name and reputation in the advertising industry. I created…
