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As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This process is often one of the most efficient and cost-effective ways to purchase ad inventory online. But,…
Ai transforms marketing, but jumping to every new tool is not a way to success. The true willingness of AI stems from a strategic approach – assessing your technological set, identifying real opportunities and preparing your team for effectively integration…
We’ve updated our article on Google’s Privacy Sandbox with news that NextRoll and Audigent announced details of a successful test involving Google Privacy Sandbox. Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy…
Opena’s counter -attack on Chinese Deepsek is … just … sad. Faced with a competitor whose product costs 95% smaller, the company shouted: “No fair! You copied us!” The Chatgpt Parent said that Deepseek used a procedure called “distillation”, which…
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today.
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential…
“I left the other people alone.” Some days, the possibility of making this claim may be the highest achievement of the manager. The task has always been challenging because I am naturally inclined to jump in and organize. However, I…
On Wednesday, Google officially launched Meridian, his open code marketing model (mmm) designed to help retailers to allocate the budgets in a dynamic digital landscape more effectively. After rigorous testing with hundreds of brands around the world, Meridian is now…
Reproduction to help customers find your brand have been changed several times in the last few decades. Along the way we saw Bilboard, telephone booklets, and even writing heaven. Lately. Turns around websites and search engine. But the way people…
Shocking, we spend a rather time on blogs here on the Hubpot blog. You may be able to say this by the fact that the word “blog” is in the name of our team.
