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Over the past 22 months, I have spoken to several hundred Fortune 2000 CEOs and CFOs about GTM for a book I am completing. Insights from these conversations, along with our shared experiences in 2023-24. and expected volatility in 2025-26,…
In Martech’s “Martechbot Explains It All” feature, we ask a marketing question of our own Martechbotwhich is trained in Martech website archives and has access to the wider internet. Q: What is the difference between agentic AI and generative AI?…
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us…
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and website maintenance is clear: the priority is to keep websites fast, functional and optimized for search engines. Tasks like improving load times,…
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or…
As companies continue to switch their business to the cloud, Cyber -Safe, remains crucial concern. AND public cloud It offers huge advantages, such as saving costs, scalability and flexibility. However, it also represents several safety challenges that must be carefully…
Whenever a developer creates custom apps, he often has to decide which platform he will use. Considering the solutions based on Microsoft, the two main candidates are .net framework and .net core. Both frames allow developers to create robust, scalable…
Banzai on Thursday acquired marketing automation provider Act-On, one of the first players in the SaaS martech space. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the rest in stock and warrants. Banzai became a…
The mood analysis promised to discover the secret feedback information, but outdated methods left us with shallow insights and too much simplified charts. With the increase in advanced language models, it is time to get rid of these restrictions and…
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in…
